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The more expensive the water, the better? Now I'm afraid you don't even have the freedom to drink
Inputtime:2019-12-05 FromIndustry News
 

  I believe we have had such an experience, thirsty, anxious to run to the supermarket to buy water. Pick up a bottle with one hand, walk to checkout, sweep a yard, good guy, want to sell 15 yuan!

  

 

  Indeed, all kinds of mineral water now, there are one or two a bottle, there are also more than a dozen of a bottle, more than sell to dozens of hundreds. And the so-called "high-end water" --

 

  Many people, like me, may struggle with what type of water to choose, and may not even know what the difference is between different water brands, and why some water is so expensive...
  

Does more expensive water sell better?

 

  Overall bottled water sales in China have been growing at more than 10 per cent, particularly in the "premium water" segment. According to Nielsen, the growth rate of high-end water in China is currently as high as 46% to 50%.

  

 

  According to the 2018 white paper on water consumption trend released by Tmall, "there are three major trends of high-end, healthy and recreational water consumption. "Domestic high-end waterline sales are up 27 percent, well above the 5 percent growth in mid - and low-end water, which has become a powerful engine for overall bottled water sales growth."
 

Why is the price of "high-end water" generally higher?
 
 
"High-end water" brands have in common: exquisite glass bottle packaging, exquisite water source, high price. As we all know, scarcity is more valuable. In addition to the appearance of the design must be elegant and tasteful, high-end water must create its rarity.

  

 

  If I have the opportunity to go to the supermarket, I will see dozens of brands on the shelves selling bottled water. Even though the packages all say drinking water, when you compare them carefully, you'll find that the sources, types, and prices of the water vary.

 
Comments from

  

 

Whether high-end water is accepted by the public
 
Content source: tencent
 
What kind of water is best to drink after all?
 
Only choose the right ones over the expensive ones
 
Water is colorless and tasteless, the only thing that can stimulate human physiology is the taste. The biggest advantage of high-end drinking water brands around the world is their unique taste.

  

 

  But this is not taken seriously by most consumers. To be widely used by consumers and maximize the safety and health of water retention is everyone's only need and demand.

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